Sony Alpha 100 replacement at PMA 2007?

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Sony announced that there will be a new camera model targeting high-end amateur users and positioned higher than the current DSLR-A100 digital SLR camera during PMA 2007.

Press release

PMA 2007 EXHIBIT INFORMATION

Sony is exhibiting its latest digital imaging products at the PMA 2007 International Convention and Trade Show in Las Vegas, which started on March 8th.

(Alpha) Digital SLR Camera
The following camera bodies and interchangeable lenses will be exhibited in addition to the current DSLR-A100 digital SLR camera and 21 interchangeable lenses, including Carl Zeiss® products. With the expanded product portfolio, ? is set to broaden its system configuration and appeal to a wider user base.

Exhibited Prototypes
New camera model (body) targeting high-end amateur users

* Positioned higher than the current DSLR-A100 digital SLR camera
* Achieves high level of overall picture quality through development of new image sensor and
* Bionz™ image processing engine
* Super SteadyShot® image stabilization inside
* Realizes high performance that meets expectations of high-end amateur users

Flagship model (body)
* The highest-end ? (Alpha) product
* Achieves high level of overall picture quality through development of new image sensor and
* Bionz™ image processing engine
* Super SteadyShot® image stabilization inside
* Realizes high performance that lives up to even professional users’ demanding requirements.

One of the two prototypes stated above will be on sale within this calendar year.

Interchangeable Lenses
* A wider lineup of interchangeable lenses offering high picture quality and performance has been planned to be developed. Eight concept lenses from the line-up are shown at PMA.
o Large aperture standard zoom
o Telephoto zoom
o Large aperture wide angle zoom
o Super Telephoto zoom
o Super Telephoto Fixed
o Telephoto Fixed
o Wide angle Fixed
o Large aperture Wide angle Fixed

* More than five lenses including 24-70mm/F2.8, 70-300mm/F4.5-5.6, DT18-250mm/F3.5-6.3 will be launched within a year.

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